Uber Eats No Repeats
With 13 million viewers The Australian Open is the Nation’s most loved sporting event. But one thing people hate, is the repetitive ads. Spanning 14 days, with an ad break every time players change ends, some spots play up to 1,900 times during the tournament.
In 2019 we disguised our ads as tennis, in 2020 we made repetition our enemy ensuring no moment in the Australian Open was safe. Slow motion replays, player graphics, classic moments, courtside interviews, water breaks, umpires, ball girls... we created a different trick for each day of the tournament.
Directed by Johnathan Kneebone
D&AD - WOOD PENCIL, Media
Spikes Asia - GOLD, Media
Spikes Asia - BRONZE, Brand Experience & Activation
AWARD - SILVER, Media, Use of Branded Entertainment & Content
AWARD - BRONZE, Media, Creative use of Media
AWARD - BRONZE, PR & Promotion
The Immortal Awards - FINALIST
Photographed by Chris Tovo