The Language of Nudity
To launch Nude: Art from the Tate collection we enlisted the help of a linguist form the University of New South Wales and plotted a timeline of the different terms used throughout history to describe nudity and body parts. Just like in the exhibition, we set out to discover over 100 terms from over the last 200 years. By representing the evolution of nudity with Language, we were able to communicate the breadth and power of the exhibition without revealing the artworks themselves, and thus giving people a reason to attend.
Nude Soap
To invite the movers and shakers of Sydney to the exhibition we created a simple bar of soap. The packaging described a piece of art that came to life as people used the soap, putting the exhibition front of mind at a time people were least expecting it.
